Meta Description Length Counter

Meta descriptions are an important part of any good SEO strategy. While the words they contain don’t diffectly affect pagerank (according to Google, at least), they are hugely important in getting visitors to your site — they’re usually* what shows up underneath your page’s title on the search results page. Any potential visitors will use them when making the decision of whether or not to visit your page, so a good one will increase traffic. And, if too few click on your result, the search engines will begin to lower your ranking, further reducing traffic.

There’s no concrete rule about how long meta descriptions should be, but from years of experience (and researching literature from both the search engines themselves and prominent SEO experts) we’ve come up with a recommendation: Meta descriptions should be between 70 characters and 140 characters long. Any shorter and the search engines are likely to append other content to your description. (Plus, you’re missing out on valuable space to “sell” your page to potential visitors.) Any longer and you’re in danger of having your description cut off on the results page.

You can use this tool to measure the length of your meta description. Once you have the right length, copy and paste the HTML code below and paste it between the <head> and </head> tags on your page.


When you’re done, copy and paste the full meta tag below into your page’s <head> section:

<meta name="description" content="">

* Note: There’s no way to guarantee what the search engines will display for your page on the SERP (search engine result page). But, if you provide a meta description that’s between 70 and 140 characters long, there’s a pretty good chance it’ll end up there.